Learn how an organization saw 100% return on investment on an event management tool- after a single use!

Learn how an organization saw 100% return on investment on an event management tool- after a single use!


Having worked with Point Alliance for many years, we didn’t hesitate to select them as our IT solutions provider of choice to implement an event management product. In doing so, Point Alliance helped us to achieve two goals: to create an efficient and standardized event registration process and to implement ecommerce functionality that would allow our members the flexibility to pay online. We only had to use the product for one event to immediately receive a return on our investment. And, for that, the Point Alliance team and their product exceeded our expectations.

Erica Hiemstra

Director, Member and Web Services, Canadian Life and Health Insurance Association Inc.

In addition to the various roles and functions of the organization, Canadian Life and Health Insurance Association (CLHIA) also hosts and coordinates up to eight registration-based event per year. Their current event management process was a highly labour intensive and manual system. In order to maximize time and resource efficiencies, they required a savvy online event registration and payment system that would allow them to dedicate less of their resources in this area.

Point Alliance drew from its extensive knowledge and experience with event registration and management solution to quickly implement a custom user-friendly Event Manager for Domino product for CLHIA. CHLIA’s new tool included a flexible e-commerce component allowing CLHIA’s members the option of paying online using a secure, e-commerce solution. As a fully integrated system, administrators were also able to communicate event information to its members via a centralized system in a timely and efficient manner. CLHIA’s registration process, which consisted of traditional postal mail and email that took up to two weeks was shortened to a matter of seconds. The entire registration and management process resulted in such significant efficiencies that the cost of implementing the tool already paid for itself after CLHIA’s first use!